Alastair Fleming Associates
Alastair Fleming Associates was set up in 1992 as a design consultancy to provide project-based creative and production services for events and business theatre.
Specialising in creative direction, art direction, set and production design, we create interpretive, entertaining solutions for a wide range of built environments, either locally, interstate or overseas.
Working directly with clients or as a contractor with production companies and agencies, we have delivered an amazingly diverse range of engaging concepts and award-winning designs across a number of specialised fields.
Alastair Fleming Associates are also creative event producers and experienced project team leaders, offering total production management services to provide the complete creative solution and delivery of your project.
I believe in originality and excellence in design.
Designers must care about what they do – and in my role, either as a creative director, designer or producer, I endeavour to stay true to this principle.
American designer George Nelson;
“No design can exist in isolation. It is always related, sometimes in very complex ways, to an entire constellation of influencing situations and attitudes. What we call a good design is one which achieves integrity –– that is, unity or wholeness –– in balanced relation to its environment. The reason good design is hard to come by is that its creation demands a high degree of emotional and intellectual maturity in the designer, and such people are not found too often.”
These ideals shape my work.
Good design should deliver emotionally engaging experiences – thoughtful immersive worlds that enhance the audiences’ understanding and knowledge of the subject through entertaining interaction and storytelling.
I also believe that designers have a responsibility that lie beyond the boundaries of any project. As an adopter of the Designers Accord, I believe that sustainable practices should be included in the design and delivery of events and experiences. From the outset, the principles of sustainability should be inherent in any concept and design.
Alastair Fleming Associates is an adopter of the Designers Accord
“The Designers Accord is the global coalition of designers, educators, and business leaders working together to create positive environmental and social impact.”