Alastair Fleming Associates

We create interpretive, entertaining solutions for a wide range of built environments.

Established in 1992 in Melbourne as a design consultancy to provide project-based creative and production services for events and business theatre.

Alastair’s specialised capabilities can be utilised in a number of roles, to suit the needs of the project.

Creative Director
Art Director

Working directly with clients, or as a contractor with production companies and agencies, Alastair can deliver an amazingly diverse range of engaging concepts and award-winning designs across a number of specialised fields.

Expo Pavilions and exhibits
Visitor experiences and interpretive displays
Corporate facilities, events and activations
Public events and installations
Exhibition stands for trade and public exhibitions
Theatre productions
Film/TV productions
Interior design

As creative event producers and experienced project team leaders, we offer total production management services to provide the complete creative solution and delivery of your project.

Sustainability is also a central tenet in our work. Our objective is to incorporate sustainable design and production solutions into all aspects of your project.

From material specification and equipment specification; to supply chain guidance and waste management practices; to equal opportunity employment and social inclusion, we will work with you to achieve zero-carbon outcomes and ensure that we will not diminish the world for future generations.

Alastair Fleming

I believe in originality and excellence in design.

Designers must care about what they do – and in my role, either as a creative director, designer or producer, I endeavour to stay true to this principle.

American designer George Nelson;

“No design can exist in isolation. It is always related, sometimes in very complex ways, to an entire constellation of influencing situations and attitudes. What we call a good design is one which achieves integrity –– that is, unity or wholeness –– in balanced relation to its environment. The reason good design is hard to come by is that its creation demands a high degree of emotional and intellectual maturity in the designer, and such people are not found too often.”

These ideals shape my work.

Good design should deliver emotionally engaging experiences – thoughtful immersive worlds that enhance the audiences’ understanding and knowledge of the subject through entertaining interaction and storytelling.

I also believe that designers have a responsibility that lie beyond the boundaries of any project. As an adopter of the Designers Accord, I believe that sustainable practices should be included in the design and delivery of events and experiences. From the outset, the principles of sustainability should be inherent in any concept and design.

Alastair Fleming Associates is an adopter of the Designers Accord

“The Designers Accord is the global coalition of designers, educators, and business leaders working together to create positive environmental and social impact.”